global Archives

Top tips: 3 steps to improve your customer lifecycle email strategy

March 1, 2012

Volker Weiwer, CEO, eCircle explains how to implement a winning lifecycle email strategy to increase the results of your email marketing program.

Video viral of the week: LG’s Smart Thief Caught on Camera

March 1, 2012

LG’s new minute-long “smart thief caught on cam” guerrilla-style ad for its slim televisions has already amassed 4.5m views since its launch on YouTube back in December. Click below to see why it’s our video viral of the week…

Groupon teams up with Nokia for mobile location marketing services

February 28, 2012

Groupon is extending its mobile footprint internationally with product rollouts in more than 30 countries and strategic relationships with a number of industry partners, including a location-based marketing deal with Nokia.

LinkShare rebrands as Ratuken embarks on global push

February 27, 2012

Affilate network LinkShare has revealed a new brand logo and strategic approach under the Rakuten group, which will see the company begin to adopt a more aggressive push into global markets.

Online sales now worth £180m at Domino’s

February 20, 2012

Pizza chain Domino’s has enjoyed a profits boosted as pizza lovers increasingly book online.

Opera snaps up 2 mobile ad networks: Mobile Theory and 4th Screen Advertising join browser firm

February 17, 2012

Browser maker Opera Software has acquired Mobile Theory and 4th Screen Advertising in an effort to boost its push into the mobile advertising space.

Case study: Samsung-sponsored Angry Birds Christmas game gets half a million hours of brand exposure

February 17, 2012

Back in December 2011, Samsung sponsored 25 levels of new Angry Birds levels running on Google Chrome as part of a Christmas promotion. This case study shows how the campaign got the electronics brand nearly half a million hours of brand exposure from consumers.

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