Google and Samsung in global patent deal
Google and Samsung have sealed a global patent cross-licensing agreement, as the two technology giants look to work closer together in rivalry with the likes of Apple and Microsoft.
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Fastest growing global social networks: Instagram and Reddit lead the way
Instagram is growing the fastest of all social media sites worldwide, followed by Reddit, while Facebook’s global audience fell 3% in 2013, according to new data.
Mayer expects most Yahoo users will come from mobile in 2014
Marissa Mayer, chief executive of Yahoo, has said that 2014 will be a ‘tipping point’ for the evolution of the Internet, with most users coming from mobile devices.
Guest comment: Enterprise mobility should not be risky business
In his first official communication to the public, John Sims BlackBerry’s President of Enterprise Services, outlines how Samsung has missed the mark on their enterprise solution, and why BlackBerry earned its security reputation.
Interpublic buys digital network Profero
Global ad giant Interpublic has bought Profero for an undisclosed sum, merging the digital network with Lowe and Partners to create a new agency Lowe Profero.
Pubmatic takes real-time bidding platform to Japan
Programmatic ad firm Pubmatic has struck a deal with So-net Media Networks to bring its sell side platform (SSP) technology and services to the Japanese market, connecting regional advertisers and publishers.
Top 4 real-time buying tips: The year of programmatic video advertising
Last year saw real time bidding (or programmatic buying) take off in a big way, as brands wised up to using ‘Big Data’ to micro-target consumers across digital channels. Tod Sacerdoti, CEO and founder, BrightRoll, looks at how video advertising is set to follow display ads into this new channel, and offers for key tips … [Read more…]
Sky AdSmart signs 40 brands for targeted live TV commercials
Sky has signed up more than 40 brands for the new Sky AdSmart targeted advertising service, as the broadcaster looks to transfer digital advertising’s real-time bidding techniques to the more traditional live TV format.
Sentiment gets £1m funding boost to take ‘social to the contact centre’
Social intelligence and engagement platform Sentiment has secured £1 million in a Series A financing led by Elderstreet Investments, with participation from AIM listed technology company Netcall.
Sports marketing firm Infront appoints Dog Digital
Dog Digital has been appointed to provide digital and technical consultancy services to Infront Sports & Media, one of the leading sports marketing companies in the world, following a competitive pitch process.