Two thirds of mobile media consumers use a second screen
Many mobile users across the globe are using their devices as a second screen while watching TV, according to new research.
global
The FA begins digital push ahead of World Cup season
The FA begins digital push ahead of World Cup season
DG Media Mind rebrands to focus on online only
Marketing technology firm DG Media Mind is rebranding to Sizmek, following the sale of DG’s TV distribution assets to Extreme Reach for $485 million, in a move that will see the firm focus on its online ad management platform.
Global app trends: Americas drive monetisation for developers
A global survey of application developers and publishers that provides a pulse on the app economy, results showed that developers are creating more apps than ever.
Arabic domain names go live- 1,000 more to come
An Arabic net address ending has become the first to go live as part of the rollout of more than 1,000 new generic top-level domain (gTLD) name suffixes.
Arabic domain names go live- 1,000 more to come
An Arabic net address ending has become the first to go live as part of the rollout of more than 1,000 new generic top-level domain (gTLD) name suffixes.
InMobi launches native ads platform for mobile campaigns
Mobile advertising network InMobi, has launched its Native Ads platform that allows app developers and mobile publishers to deliver an engaging, in-context, native ad experience to their end users, with minimal development effort.
The future of TV advertising: New global opportunities as NetFlix shakes up industry
The global TV market revenue is set to grow at a steady pace: up 23% by 2018, with Over-the-top (OTT) streaming TV, according to new research.
Customers ‘3.5 times more likely to buy after multichannel experience’- Rakuten
Advertisers using a combination of affiliate and display are 3.5 times more likely to convert a prospect into a customer than if they used those marketing channels separately, according to new research from Rakuten marketing.
Geoff Unwin appointed Chairman of Tryzens
Tryzens, the digital commerce solutions company, has appointed Geoff Unwin as Chairman of the Board following a management buyout in October 2013.