At the beginning of 2014, an Ikea Facebook campaign drove an 11 per cent increase in foot traffic for the retailer, according to research carried out by Vizeum and iProspect in partnership with Facebook and EE.
Unilever is donating to the Campaign for Nuclear Disarmament (CND) for use of its iconic symbol, after pressure from peace campaigners over its latest Axe and Lynx ‘Peace’ adverts.
Online job board Monster.co.uk’s Thank You Campaign is picking up speed with the help of Blur bassist Alex James and Paralympian Dame Sarah Storey both making public thank yous.
A study analysing social commerce strategies of Top 100 Global Retailers shows failure to convert social media into sales, with Tesco the only advanced retailer using social as a sales channel.
Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global ones, according to new research.
Netflix increased its share of fixed-line Internet traffic in North America in the first half of 2014, accounting for 34% of data flowing to consumers during peak times, up from 32% in the latter half of 2013.
Recruitment site Indeed.com has launched its first-ever global brand campaign with an initial multi-million pound roll out in the UK, using its own job search platform for a global casting call sourcing professionals from all over the world to make TV commercial.
Consumer confidence around the world ended on a flat note in 2013, but signs of a brighter sentiment were right around the corner, according to new data from Nielsen.
Digital marketing firm Rakuten Marketing has revealed the global retail power channels influencing sales for over 400 brands across the fashion, luxury and beauty sectors.
Twitter is launching a new tool that lets advertisers target users on its platform based on their language, as the newly listed social network looks to boost its ad revenue.