Germany Archives

ASA gender stereotyping ban: Marketers embracing more diversity in images

November 16, 2018

Nearly three quarters (74%) of UK marketers stated there had been some impact on the images they choose for campaigns because of the ban, compared to 57% in 2017, according to new research.

Custom KPIs ‘used by nearly 9 in 10 marketers’

November 12, 2018

An overwhelming majority (86%) of UK brand marketers now use custom KPIs to link marketing activity with business objectives, compared with only a quarter (24%) of marketers still relying on click-through rates as their primary metric, according to new research.

Massive ‘experience expectation gap’ between UK marketers and consumers

November 9, 2018

Marketers are wildly overconfident that they can meet customer expectations, with many consumers saying that marketers are doing it wrong, according to new research.

European advertising trends: AI adoption set to boom as brands look to get personal

November 5, 2018

European brands are turning to Artificial Intelligence (AI) as they battle to make sense of their data and deliver more relevant, personalised customer experiences, while staying on the right side of GDPR.

Most CIOs fear IoT performance problems could damage revenues

November 5, 2018

Over two-thirds of CIOs say IoT will become a major burden as IoT multiplies the complexity of enterprise cloud ecosystems, according to new research.

UK brands ‘need to speed up’ investment in AI

November 1, 2018

Brands speed up investment in Artificial Intelligence to gain a competitive advantage in delivering personalised customer experiences at scale, according to a new study.

Dentsu Aegis Network expands into Swizerland and Germany with Namics aquisition

October 23, 2018

Dentsu Aegis Network has bought Swiss and German digital agency Namics AG as the ad giant looks to further expand across the EMEA region.

Just 1 in 10 online shoppers visit a brand’s website when searching for products

October 18, 2018

Amazon is the go to source when looking for products online, as consumers tend to bypass brand websites, according to new research.

German ad spend trends: TV falls below 25% as digital soars ahead

October 12, 2018

TV ad spending in Germany dropped below 25% of total media spending last year for the first time since 2015,while digital increased to 32%, according to new data.

Tumblr AR art exhibition tackles mental health perceptions

October 9, 2018

Social media platform Tumblr has launched of ‘Seen’, a unique art exhibition exploring the hidden depths, complexities and perceptions of mental health.