Germany Archives

What next for Netflix? Europe and Asia expansion and a ‘Dahl Universe’

January 10, 2019

Netflix is aggressively ramping up global productions, particularly in Europe and Asia according to the latest report from Ampere Analysis.

New ad certification sees 94% drop in fraud across Europe

January 8, 2019

The use of TAG Certified distribution channels for digital advertising has reduced the level of fraud by more than 94 percent from the broader industry average, according to new data.

ASOS in suprise sales warning ahead of Christmas

December 17, 2018

ASOS has warned of slowing sales in the run up to Christmas, as the UK-based online fashion retailer issues a “significant deterioration” in sales growth.

Consumers beg brands to drop ‘annoying’ chatbots

December 17, 2018

1 in 5 UK consumers are desperate for brands to ditch chatbots and live online interactions with customer experience representatives, new research by Acquia says.

Germany: Digital video growing faster than expected

December 10, 2018

With more content available than ever before, the number of Germans watching digital video is surpassing expectations, with YouTube used by more than 50% of the population.

Native ads beat display ads for viewer recommendations

December 7, 2018

Brits are more likely to recommend brands seen on native ads than ones seen on display, according to new research.

Artificial intelligence rolling out in 2019 marketing plans despite consumer scepticism

December 6, 2018

2019 will be a breakthrough year for AI and machine learning in digital marketing in the UK, despite consumer scepticism, research by Acquia suggests.

Marketers not “putting their money where their mouth is” when it comes to data sharing

December 6, 2018

SEO data is still being heavily siloed in organisations, despite claims to prioritise cross-channel strategies, according to new research.

Teespring and YouTube expand merch integration for YouTube creators in the UK

November 26, 2018

YouTube has struck a partnership with custom merchandise company Teespring that lets creators directly sell merchandise through their channels, without viewers ever leaving the page.

GDPR: Only 5% of European users refuse cookies used for personalised advertising

November 23, 2018

6 months on from the introduction of European GDPR, 95% of users expressed their consent, versus a remarkably low 5% who refused cookies, according to new data.