Germany Archives

UK consumer goods trends: Top 25 product breakthroughs

March 29, 2019

Mondelēz International, Jacob Douwe Egberts and General Mills are top FMCG product innovators in the UK, according to a new list released today by Nielsen.

Meme ban or creative protection? EU MEPs approve controversial online copyright law

March 26, 2019

The European Parliament has approved the Copyright in the Digital Single Market Directive, passing controversial copyright rules that campaigners claim could change the way the internet works.

Brands ‘not ready’ to deal with crisis linked to their values

March 22, 2019

Brands aren’t fully prepared to deal with crisis that are intrinsically linked to their values as the priorities of business leaders, marketers and those important to consumers are not aligned.

Is the free returns bubble about to burst for retailers and consumers alike?

March 11, 2019

Returns are costly to retailers, but online shopping and ‘fast fashion’ has fuelled their rise. Branwell Moffat, Director of Commerce Consulting at Envoy Digital, part of the KPS Group, looks at how retailers who invest in the right digital solutions will be able to tame the returns beast and ensure it remains a profitable part of their … [Read more…]

LinkedIn’s ad focuses on role of community in job hunt

March 7, 2019

LinkedIn has revealed the latest iteration of its integrated marketing campaign, “In It Together”, which focuses on how LinkedIn’s diverse community of professionals help each other to find the right job.

Linking data and success: Companies failing to back up objectives with stats

March 6, 2019

The majority of customer data strategies do not support the achievement of key business objectives, according to new research.

Tech a ‘headache’ not a help for marketers- report

March 6, 2019

More than three quarters (77%) of marketers in the UK feel that technology has made it harder, not easier, to personalise experiences for customers, new research by Acquia finds.‏

TechCrunch expands into subscriptions with start-up advice platform

February 14, 2019

Media firm TechCrunch has announced a new paid subscription offering, Extra Crunch, designed to give more detailed information for start-ups beyond daily news and editorial coverage.

Snapchat showcases VR ‘Lego wear’ in pop-up shop

February 14, 2019

This week, a playful pop-up in Fitzrovia showcases the latest cutting-edge retail technology with Snapchat LEGO WEAR, immersing shoppers in an augmented reality fashion boutique experience.

Netflix ‘would lose 57% of their subscribers if they added commercials’

January 22, 2019

The majority (57%) of UK customers would stop watching Netflix if commercials were introduced, and even lowering subscriptions would cause a significant drop off of 42%, according to new research.