Germany Archives

European digital advertising sees fastest growth since 2011- IAB

June 7, 2019

European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend.

Best ad campaigns of the year: Nike, NYT and Libresse top D&AD awards

May 24, 2019

This year’s D&AD Festival celebrated the world’s best in craft, creativity and culture, awarding its highest accolade, the Black Pencil, to three ad campaigns: Nike, The New York Times and Libresse.

The rise of ‘direct-to-consumer’ brands: Simply Cook, Made.com and Dollar Shave Club lead the way

May 22, 2019

Direct-to-consumer brands have shaken up the retail industry, going both digital and direct, with British brands such as Simply Cook & Made.com leading the way amongst UK consumers, ahead of global brands Glossier, Casper and Harry’s, according to new research.

No more cat and mouse advertising? Brits ‘fed up’ of retargeted ads

May 16, 2019

Half of Brits (48%) believe the advertising industry needs to change and are fed up of being chased around the internet by the same ads, according to new research.

Hertz multimedia campaign pushes new Premium Fleet

May 13, 2019

Car rental company Hertz is rolling out its biggest promotional campaign of the year so far with a multiplatform, pan-European push through Adjust Your Set that features car influencer Becky Evans – aka @QueenB on Instagram.

Bitcoin bounceback? Wealthy look to increase cryptocurrency exposure

May 7, 2019

More than two-thirds of high-net-worth individuals will be invested in cryptocurrencies in the next three years, reveals a new global poll.

23% of global domains targeted by cyber-attacks

May 3, 2019

More than one in two people fear their identity being stolen by fraudsters

Almost one-quarter of brands have had their domain targeted by cyber criminals with brands taking a siloed approach to domain security and management, according to new research.

The rise of social media shopping: engagement up 38% in 12 months

April 16, 2019

The number of consumers who place high importance on the ability to discover and purchase directly through social media platforms, such as Instagram Facebook, and Pinterest has risen by 38% in 12 months, according to new research.

EU officially passes controversial copyright law

April 16, 2019

The EU’s new online copyright laws have passed their final hurdle by receiving approval from member states.

Web developer trends: Python beats Java as code of choice

April 10, 2019

Over half of web developers have written their first line of code by the time they were sixteen, and Python is now the most popular programming language, according to a new global sirvey.