How do you ensure your marketing messages aren’t lost in translation? Patrick Eve, managing director of TranslateMedia, looks at examples of brand names that have rather unfortunate meanings in different countries, and how to avoid a similar fate.
Nearly 37 percent of smartphone users in the top 5 European countries (France, Germany, UK, Italy and Spain) have accessed news sites via an app or browser in January 2012, showing an increase of 74 percent over the past year, according to new research.
Google’s Chrome narrowly became the world’s top internet browser for the first time on Sunday 18 March 2012, following a brief surge in use across India, Russia and Brazil, according to new data.
Google’s Chrome narrowly became the world’s top internet browser for the first time on Sunday 18 March 2012, following a brief surge in use across India, Russia and Brazil, according to new data.
The UK has the largest internet economy in the G20 group of industrialised nations, accounting for 8.3% of its total industry, according to new research.
The UK has the largest internet economy in the G20 group of industrialised nations, accounting for 8.3% of its total industry, according to new research.
This clever publicity stunt from Mercedes has earned the car maker many plaudits this week. See why it’s been named our viral of the week here…
US-based analytics firm Semphonic has struck a set of European partnerships as part of its general EU expansion.
Tablet and smartphone owners in Germany, Italy and the U.K. are more likely than American device owners to make a purchase online via PC after viewing an ad on their tablet or smartphone, according to a new study looking at mobile marketing trends.
Clothing brand Lacoste has hired Maxymiser to use multivariate testing to boost web sales in the UK and Europe.