Top email marketing webmailers: Gmail, Microsoft and Verizon lead the way
Gmail, Microsoft and Verizon are the leading webmailers in the UK, US and Europe, but there are significant differences in the services used in some European markets.
Germany
PayPal drop out of Facebook cryptocurrency plan Libra
PayPal has pulled out of Libra, the Facebook-led effort to build a global digital currency, while other members are also considering leaving the scheme, according to reports.
TV event marketing: What we’d like to see from Love Island contestants after leaving the villa
Two months on from TV phenomenon Love Island, contestants have been working on about life outside of the villa – where those before them have enjoyed varying levels of success in capitalising on their exposure. Adam Williams, CEO of Takumi, a leading Instagram influencer marketing service, looks at the lessons we’ve learned from past contestants after leaving the villa.
US and UK lead world in FinTech investment
San Francisco, London and New York are leading the way for attracting financial technology investments such as blockchain and mobile payments, according to new research.
Half of marketers ‘want complete control over influencers’ marketing posts’
Half of marketers feel they should have complete control over the written captions and visual elements of an influencer’s post, according to new research.
FreeWheel debuts one-stop ad management platform for ‘New TV’ landscape
FreeWheel has announced details of its integrated ad management platform for publishers in Europe as well as the extension of its partnership with measurement company Nielsen into the region.
Firms wising up to digital transformation projects (but many fail to launch)
Despite rising optimism in digital transformation, the vast majority of organizations are still suffering failure, delays or scaled back expectations from digital transformation projects, according to a new study.
The rise of the international shopper: Global consumers look overseas for online bargains
58% of global consumers stating they would purchase more international products online if they were made aware of the brands, according to new research.