Unruly buys German viral video firm Shareifyoulike
UK video ad technology firm Unruly has expanded into Germany through the acquisition of Germany’s Shareifyoulike.
Germany
Digital Marketing in Russia: Yandex, VK and Mail.RU lead the way (Infographic)
Russia is the sixth largest country in the world in terms of internet users, overtaking the UK, Indonesia and Germany in recent years. Despite this, there remains huge scope for growth. This infographic looks at the key digital players in the country, across social, mobile, email, search and video sectors.
93% of consumer magazines lack full cross platform support
Most consumer magazines surveyed in the UK, US and Germany have yet to offer brands complete cross-platform digital experiences, according to a new report.
Global online ad spend ‘to overtake print by 2015’
Global advertising expenditure is forecast to grow 3.95% during 2013, and is set to overtake print ad spend by 2015, according to a new report.
‘Clicks outpacing bricks’ for younger shoppers
Despite coming of age during hard economic times, younger European consumers that are 25 through 34 years old are more likely to engage in online spending than other groups, and are helping propel the growth of e-commerce in the region, according to an ecommerce expert.
Amazon puts 14 TV pilots to public vote
Amazon has produced 14 pilot episodes for potential new TV shows, letting viewers have their say on which ones should be turned into a full series.
Video news trends: Half of Brits watch current events online
Nearly half (47%) of UK consumers watch video news on a regular basis, with most feeling that the clips improve their understanding of a story, according to a new report.
Thomson Lakes and Mountains targets affluent travellers with page takeover
Thomson Lakes and Mountains, part of the Specialist Holidays Group (SHG), has launched a new online marketing campaign to promote summer holidays.
Luxury brand Swarovski begins European digital push
Creative studio Perfect Fools has created a pan-Europe, online, campaign which will launch this week to promote Luxury brand Swarovski’s high end Optik binoculars.
Nielsen takes audience measurement to Australia, Canada, Germany and Italy
Nielsen is to launch its online campaign ratings measurement system in Australia, Canada, Germany and Italy.