Many companies are still ignoring Big Data and Data Quality- missing out on long term sales value as a result. Wolfram Bosman, Omikron Data Quality GmbH looks at why this lucrative new trend is often understood on paper, yet often neglected in practice in the board room.
Teradata has announced a major leadership reshuffle, as the marketing technology firm continues its expansion across the UK and South East Asia.
BMW has unveiled its version of self-driving cars that can “drift” around bends and slalom between cones.
The worldwide tablet market is set to grow by almost half over the coming 12 months, as PC sales continue to fall, according to new research.
Analysis of new and emerging sources of customer-centric “big data” could help retailers increase sales by up to 25%, according to new research.
A parliamentary committee has urged HM Revenue & Customs to “fully investigate” Google, after finding that the internet giant uses “highly contrived” tax arrangements with the sole purpose of avoiding corporation tax on its multibillion-pound revenues in the UK.
A new marketing campaign for Fogg Mobile will showcase its ‘borderless sim card’ by using real birds to Tweet messages across European borders.
UK trade body the IAB has launched a new initiative to drive consumer awareness over targeted online ads, with some of UK’s largest news brands, media owners and advertising tech businesses donating inventory
Citizen journalist site Scoopshot has signed content licensing deals with eight major media companies in the USA, Germany, Turkey, France, Austria, Finland and the Netherlands.
Flatshare site Easyroommate transformed its customer experience and productivity by deploying Eptica’s multichannel customer service platform across its email and web channels. This case study shows how customer service calls have reduced by 75%, email handling time by 58% and First Contact Resolution has increased to above 90%.