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Germany

UK Govt invests £73m in ‘Internet of Things’ research

March 11, 2014

David Cameron has invested £73m in a government fund to research the Internet of Things, claiming the concept to spur a ‘new industrial revolution’.

Uncategorized Germany, government, technology, UK

Nissan debuts #JukeDNA Instagram campaign

March 10, 2014

Nissan has launched its first pan-European Instagram campaign across the UK, France and Germany.

Uncategorized Europe, Facebook, France, Germany, images

Was WhatsApp a bargain after all? (infographic)

February 28, 2014

This month saw Facebook pay a huge $19bn for WhatsApp- we look at some key charts that show why Zuckerberg paid 19 times more for a chat app than it did for Instagram back in 2012.

Uncategorized Amazon, Apple, China, Facebook, Germany

Lovefilm Instant becomes Amazon Prime Instant Video

February 24, 2014

Amazon Prime and Lovefilm are to merge, creating a new Prime Instant Video service that combines movie streaming with the online retail firm’s next day delivery.

Uncategorized Amazon, apps, content, Germany, retail

Usability of holiday sites: Virgin Holidays leads the way

February 20, 2014

According to a recent study by Google and Millward Brown Digital, holidaymakers are increasingly comparing before booking a trip. As part of their digital holiday hunt, they use a variety of devices turning looking for the next trip abroad into a multi-device experience. 67% of the users start a search on their mobile phone, keep … [Read more…]

Uncategorized brands, content, Germany, global, Google

Search case study: LED Hut revamps site search to boost international appeal (and double sales)

February 7, 2014

LED lighting provider LED Hut worked with site search firm SLI to drive relevant search results to its base of international customers. This case study looks at how the firm achieved a search convert at a rate 200% higher and spend double the amount in comparison to the site average.

Uncategorized brands, content, France, Germany, Italy

UK now second biggest exporter of retail

February 6, 2014

The amount of overseas consumers searching for British brands increased 64% year-on-year at the end of 2013, making the UK the second largest exporter of retail after the USA, according to a new report.

Uncategorized brands, France, Germany, Google, marketing

The future of TV advertising: New global opportunities as NetFlix shakes up industry

February 4, 2014

The global TV market revenue is set to grow at a steady pace: up 23% by 2018, with Over-the-top (OTT) streaming TV, according to new research.

Uncategorized advertising, Europe, Germany, global, media

Massive German hack sees one fifth of population’s passwords stolen

January 23, 2014

The passwords and other details of 16 million email users in Germany have been stolen- the equivalent of almost a fifth of the German population being at risk.

Uncategorized email, Germany, security

Global digital trends in 2014: Africa and South Asia biggest areas for growth (infographic)

January 22, 2014

The true global scale of digital reach across the globe is hard to measure, but this new slide set from agency We Are Social attempts to create a worldwide snapshot of digital trends in 2014- showing that the North American audience still leads in most areas of web connectivity and access, while Africa lags behind.

Uncategorized Australia, China, digital trends, France, Germany
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