eBay picks R.O.EYE for Germany affiliate marketing push
eBay has appointed performance marketing agency R.O.EYE to run affiliate campaign activity in Germany, as it continues to focus on international expansion.
Germany
Delays to digital transformation projects worry CIOs and CFOs
Digital is becoming increasingly disruptive as legal firms create virtual teams to meet new customer demands, retailers like Argos overhaul their business models to better serve their digital customers, and travel firms like Virgin Holidays are creating superior website experiences to advertise to and engage their customers. But many firms are struggling to keep up … [Read more…]
Many Brits ‘don’t understand the Internet’…but can’t live without it
Brits have an emotional connection to the Internet, with 62% suffering from anxiety when unable to connect, but most can’t tell the difference between the World Wide Web and the Internet, according to new research.
Does creativity matter? Research shows dramatic impact on business results
Firms that let employees be creative in their work are often rewarded with greater sales and market share, according to new research from Adobe.
German media giant OMS puts video ads in text with StickyAds
Leading German media group, OMS has selected StickyADS.tv as exclusive vendor for in-text video rolls.
Video marketing ‘most trusted format’ by consumers
A better video experience leads to more action, higher loyalty and more social sharing, with seven in ten (76%) consumers cite video as their preferred content source when consuming brand information, according to new research.
Uber banned in Germany over safety concerns
Uber has been banned in Germany as the social-powered cab service continues to spark controversy.
Digital universe invaded by ‘Internet of Things’ sensors (infographic)
The emergence of wireless technologies, smart products and software-defined businesses are playing a central role in catapulting the volume of the world’s data. Due, in part, to this Internet of Things, the digital universe is doubling in size every two years and will multiply 10-fold between 2013 and 2020 – from 4.4 trillion gigabytes to … [Read more…]
Video viral of the week: Wilkinson Sword claims beards make babies cry
With bushy beards coming back into fashion, how does a shaving brand get rugged hipsters back on their side? This viral video from Wilkinson Sword Germany explains why the hirsute look might not be as fatherly as you might think. See why it’s our video viral of the week below…
Sony’s $99 Playstation TV and game streaming device coming this Autumn
Sony’s TV and games streaming device, dubbed Playstation TV, is set to go on sale in the US on 14 October and in the UK on 14 November.