Is programmatic to blame for falling ad viewability?
A new report has put doubt on the benefits of programmatic ad buying, showing that UK ad viewability has fallen below 50%, behind other key EU countries.
Germany
Bigger than Black Friday? Amazon creates Prime Day
Amazon is to run a huge day of sales on July 15 to celebrate its 20th birthday to rival the likes of Black Friday in the US and Singles Day in China.
Heinz QR codes accidentally link to ‘saucy’ porn site
In a stark warning to brands with too many untracked website domains, Heinz has been embarrassed after a QR code on bottles of Ketchup now links to a hardcore porn site.
Kaspersky becomes victim of malware that it discovered
Kaspersky has revealed that its own systems were recently compromised by hackers, meaning that the online security firm has become a victim of the very malware that it had discovered three years before.
Smart Glasses: Has Google got it wrong?
Despite Google postponing its ‘Glass ‘ project, data glasses were a big topic at the Internet World Germany fair, with seven different models being shown by an independent research company. The stand was one of the most popular areas visited by brands and retailers, and offered a lot of insight around how data glasses could … [Read more…]
Google woos news start-ups with £107m support pledge
Google has pledged to give €150m (£107m) to European news publishers and journalism-focused start-ups over the next three years.
Adblock Plus ruled legal by German court
In a blow to publishers and advertisers (and a victory for consumers) a German court in Hamburg has ruled that the practice of blocking advertising is legitimate.
Coca-Cola swaps UK site for digital magazine
Coca-Cola has replaced its corporate UK site with a new ‘digital magazine’ that aims to take the user on a journey through the brand.
Global ad spend trends: Mobile to account for half worldwide spend by 2016
Mobile ad spend is forecast to top $100bn worldwide in 2016, accounting for more than half of the digital market, according to new research.
Most German consumers receptive to mobile point of sale ads
Almost three quarters of German consumers would like to use their smartphones during the instore shopping process, or are already doing so, according to a new study.