Trust hampers Internet of Things adoption- report
Nearly two-thirds (60%) of global consumers are worried about a world connected through the Internet of Things.
Germany
Growth of programmatic video advertising in Europe [INFOGRAPHIC]
More than half of online video advertising in Europe is expected to be traded programmatically in 2020, growing at rate of 38.7% to become a €2bn industry by 2020, according to new research.
Bosch unites smart devices under IoT cloud
Electronics giant Bosch has launched its own cloud computing software, bringing together its IoT offering.
Digital disconnect: Third of businesses still can’t measure results of digital investment
Over a third (36%) cannot measure the business results of digital investment, with a lack of funding and conflicting KPIs cited as key reasons for the shortfall, according to a new study.
The loyalty lull: Customer put off by impersonal loyalty schemes
Loyalty schemes could be disappointing customers and costing retailers conversions, with 33% disappointed by lack of personalisation in traditional loyalty schemes, according to new research.
Forget the ‘second screen’: Mobiles now compete equally with TV for consumer attention
We are witnessing the decline of the TV-centric living room, as consumers’ attention is now equally spread across mobiles, tablets, laptops and the gogglebox, according to new research.
IAB boss calls Adblock Plus ‘unethical, immoral, mendacious coven’
The adblock wars are escalating, with head of the IAB launching a vitriolic attack on the companies behind the filtering software.
Biggest global spenders online: UK, US and Germany top list [INFOGRAPHIC]
UK, US and German consumers spend the highest amount per person online worldwide, according to research compiled by Internet World Germany.
Half of consumers ‘would pay extra for a privacy-friendly app’
Over two fifths of global mobile consumers are are “reluctant sharers” of their personal data, but 21% of mobile users currently take no action to secure their device, according to new research.
24% of consumers have been duped by online counterfeiters
Almost one quarter of consumers have bought a product online that turned out to be counterfeit, including fashion or footwear, electronics and digital content, according to new research.