Football fans on the move could be set for frustration, waiting three times longer for UEFA mobile site compared to desktop, according to a ‘fitness test’ review from a digital performance firm.
Tumblr and Yahoo Sport have predicted the winner of UEFA EURO 2016, with Germany defeating Spain in the final for the championship, according to data analysis.
Mobiles provide the most emotionally engaging screen, and are the most effective at delivering ‘seamless moments’ for consumers, according to new research.
Brazilians are the most active demographic in terms of both usage and engagement, while the UK leads the world for shopping app use, according to new research.
Amazon is launching a new video service called “Amazon Video Direct”, letting people earn royalties on uploaded content.
Is digital a help or hindrance to the high street? New research suggest that technology is offering shoppers a more mobile-friendly shopping experience in-store, helping retailers unlock an extra £200 million in sales each year.
YouTube has launched “Bumper Ads”, a lightweight, 6 second, non-skippable in-stream ad unit bought via AdWords and designed to drive awareness and reach.
More than three-quarters (77%) of campaigns on YouTube have “a higher return on investment than TV”, according to new research.
UK ad viewability has reached its highest level in 18 months, but £600m is still being wasted each year on non-viewable ads, according to new research.
RetailMeNot is expanding into the Spanish and Italian markets, match up consumers with retailers offering deals and vouchers.