Pokemon Go: Brits more likely to play at work than Germans
Pokemon Go! is starting to invade the workplace, with 53% of UK employees who play Pokemon Go admitting to doing so during working hours.
Germany
The rise of the “Chief Marketing Technologist”: How digital is changing marketing teams
The role of the Chief Marketing Technologist (CMT) role is becoming ever more important, with 64% of UK marketers believing that understanding marketing technologies has become critically important to their career success, according to new research.
Who were the true winners and losers of Euro 2016? [INFOGRAPHIC]
Which Euro 2016 brands performed and which failed in the eyes of over 5,000 football fans? This new infographic from Goal Studios shows the winners and losers of this year’s tournament.
Pokémon Go! launches in UK: How can brands catch the craze?
Pokémon Go, the hugely popular augmented reality game has finally launched in the UK. But how can brands capitalise on the latest mobile craze?
Brexit & Privacy Legislation: 6 Reasons why the GDPR is probably here to stay
The EU’s General Data Protection Regulation (GDPR) is the biggest shake-up of data protection laws for 20 years, promising bigger fines for companies that fail to look after consumer’s data. Peter Galdies, Development Director at DQM GRC, offers 6 reasons why GDPR is here to stay, despite the UK’s decision to leave the EU last … [Read more…]
Euro 2016 takes mobile mainstream: Sports app use grows 65%
As Wales’ historic journey in Euro 2016 comes to an end, with Ronaldo emerging triumphant over club-mate Gareth Bale last night, new data from Flurry shows this year’s tournament has been the most mobile-centric yet.
UK retailers ‘ramping up tech investment to drive in-store sales’
Almost three-quarters (73%) of retailers in the UK are planning to increase digital investment in the next 24 months in an attempt to branch out from the traditional bricks-and-mortar customer experience and leverage new technologies to drive in-store sales, according to new research.
From Star Wars to mangoes: The biggest domain disputes of the year
Domain registry Nominet has released its annual domain disputes report, looking at ways that big brands have worked to protect their reputation online through challenging domain squatters over the past year.
Uber for Planes: Wingly connects private pilots to passengers
Flight sharing platform Wingly is officially launching in the UK after going live in France and Germany.
The Digital Single Market: Why marketers’ referendum vote hinges on awareness
Josie Scotchmer, UK Marketing Manager, Mailjet explores why low awareness of the Digital Single Market could drive some marketers to back a Brexit and question whether the UK can be a world leader in digital.