UK shoppers spent more via mobile this Christmas than the US and Europe, according to Adobe’s latest Digital Index. Of every £10 spent online in the UK, £4.10 came from a mobile device.
UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.
Marketers are undaunted by the technological challenge of managing today’s digital touchpoints, eagerly awaiting new tools such as VR to innovate campaigns in 2017, according to new research.
The first episode Amazon’s ‘The Grand Tour’ featuring ex-BBC Top Gear presenters, has become the biggest show premiere on the firm’s streaming service.
Starbucks has revealed its holiday coffee cups for this year, showing 10 different designs from customers around the world, selected from an Instagram contest.
The way young people consume media is chaning rapidly across the world, with a focus on time-shifting and reality TV content, according to new research from Eurodata TV.
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