Digital ad trends for 2020: Mobile, data privacy, and contextual advertising tops agenda
Digital ad verification firm Integral Ad Science (IAS) has released the findings of its Industry Pulse Report for 2020 looking at digital ad trends for 2020.
Germany
Global IT trends for 2020: Self teaching and AI boosting staff skills
French start-up CodinGame officially published its annual report on the profession of developer after questioning over 20, 000 coding staff in 120 countries. For the third year running, the company profiled their developer community asking interviewees about their daily workload, their habits and other aspects of their profession. Discover the results of this large-scale study that analyses the profession of developer.
Amazon’s revenue ‘equivalent to 224,055 UK SMEs
Tech giant Amazon’s current yearly revenue sits at $265.468 billion, but how does the revenue of small businesses around the world compare to the tech giant’s fortune? Latona’s has analysed Eurostat and United States Census Bureau data to reveal how the revenue of small businesses compares to that of Amazon.
White paper: How have Google Shopping ads evolved since the EU fine?
Marketing agencies now provide a third of all Google Shopping ads, well ahead of traditional price comparison sites, according to new research.
New boss at Inskin Media as Hugo Drayton steps down
Having led Inskin Media since its launch, a decade ago, Hugo Drayton will step down as CEO at the brand advertising business at the end of 2019.
Shopper growth over ‘Cyber Weekend’ outperforms Black Friday and Cyber Monday
Consumers are looking for ongoing Black Friday deals during the following Saturday and Sunday resulted in this year’s ‘Cyber Weekend’ being 26% larger than in 2018, according to new research.
Data siloes ‘holding marketers back’
New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage.
Virals of the year: ‘Live like a Bosch’ hip hop IoT parody gets 20m views
This humorous and fun campaign from Bosch racked up 20 million views on YouTube and Facebook across 8 countries.
Facebook losing users in Germany and France faster than anticipated
Facebook users in France and Germany are leaving the platform even faster than expected, according to new research.
Real-time customer intelligence ‘top priority for 2020’
Half of UK business leaders say their biggest priority for 2020 is gaining access to real-time customer intelligence (46%) in order to deliver engaging, personalised experiences for their customers, according to new research.