UK leaders are significantly less confident that they have the corporate image and brand reputation to achieve their objectives, and are half as confident as US companies in their ability to protect their brand in a crisis according to new research.
Almost half of brands (47%) lose sales revenue to counterfeit or pirated goods, with 1 in 3 reporting a loss of more than 10%, according to new research.
Portugal, The United States and Latvia offer the best opportunities for women in tech, with an industry gender pay gap around 6-7% less than the overall average wage gap in each country, according to new research.
Although 53% of people in the UK are doing some or all their grocery shopping online, there’s a massive gap between what consumers want, and what retailers are offering, according to new research.
Mobile ad company YOC has launched a new ad platform called VIS.X, a new kind of advertising technology for programmatic ads, with Nissan signed up as the first brand.
When it comes to car-related engagements, dramatic demand for YouTube in the UK, a movement towards mobile in Spain, and a digital dominance for Volkswagen across virtually all major European car markets, according to new research.
Digital content giant Oath has struck a global deal with Mediacom and Shell to take the energy brand’s “Make the Future” campaign into its next phase.
Global startups are completely ill-prepared for GDPR, with many falling behind around consent and contingency planning, according to new research.
UK ad viewability levels have hit their highest level since the second quarter of 2014, according to the latest quarterly benchmark report from ad verification company Meetrics.
Netflix has yet to conquer the hearts and minds of the French, coming bottom of a 14-country survey into video streaming habits, according to new research.