Germany Archives

Omnichannel journey: convenience at the heart of shoppers’ research

July 30, 2018

Convenience in product research is a key consideration in omnichannel conversions, according to new research.

Email emoji trends: Anger and Disgust lead the UK’s emotional set

July 17, 2018

Email open rates increased by 9% in the UK when emoji’s are added, especially when they represent satire or schadenfreude, according to new research looking into emoji use in email marketing across Europe.

Creepy or cool? Consumer attitudes towards new technology

July 12, 2018

RichRelevance, the global leader in experience personalisation, has launched the results of its annual ‘Creepy or Cool’ survey – a look at consumer attitudes towards technology in the retail space.

Tinder launches ‘video loop’ GIF feature globally

July 11, 2018

Tinder has started the global rollout of Tinder Loops, which lets users add two-second looping videos.

Harry Kane catching Ronaldo, Messi and Neymar for social media buzz

July 5, 2018

The goals scored by Harry Kane, England’s superstar striker, have so impressed fans on social media, that his share of voice now puts him at fourth place behind the mighty talents of Cristiano Ronaldo, Lionel Messi and Neymar, according to new analysis.

Who’s wining the World Cup on social media?

June 26, 2018

Throughout the 2018 World Cup, social media marketing platform Socialbakers will be sharing data on which players and teams are winning the ‘social media World Cup’ – who is garnering the most interactions on social media, and why?

81% of global consumers think organisations provide ‘disconnected experience’

June 20, 2018

Over two-thirds (69 percent) of global consumers would consider changing their bank, retailer or insurance provider due to a disconnected experience, according to new research.

LinkedIn campaign encourages professionals to pursue ‘own version of success’

June 19, 2018

LinkedIn has revealed a first look at its latest integrated marketing campaign, which uses real member stories to tackle stereotypical definitions of success and encourage more professionals to pursue their own unique definition.

World Cup players ‘twice as valuable than clubs on social media’

June 18, 2018

The Premier League’s most prolific online ‘stars’ are set to further increase their social media value against that of their clubs by appearing at the World Cup in Russia.

eBay Advertising debuts self-serve ad product for local services

June 18, 2018

eBay Advertising has soft-launched ‘eBay Local Services Ads’, a brand new product designed to help local service organisations reach new customers and grow their businesses.