Fortnite sues Google and Apple over app store bans
Fortnite-maker Epic Games is taking legal action against Google and Apple after being banned from their app stores.
gaming
Marketing in eSports: Just a fad or a real opportunity for brands?
eSports is a market with enormous growth potential. It also offers new sales opportunities for advertisers, but only if they take the values and laws of this industry into account. Franck Cremond, Media Development Director, Epsilon-Conversant offers tips on getting the most out of eSports marketing.
What do gamers want from brands? New report reveals huge market for advertisers
One in two people worldwide play video games at least once a month, and 58% of gamers say they prefer to buy from brands with a purpose other than just profits, higher than the average consumer, according to new research.
Brand loyalty shifting under lockdown: Mobile app data reveals winners and losers
Ogury and MediaCom collated insights and analysis of mobile data from 400 million global app users for various sectors. The data identifies how consumer behaviour has changed through lockdown and what will happen to brands when lockdown lifts. Key insights: • Gaming & eSports – Discord is the top gaming platform and has overtaken PlayStation … [Read more…]
Fortnite premieres trailer of latest Christopher Nolan film ‘Tenet’
Warner Bros. has premiered an ad for the upcoming Christopher Nolan movie ‘Tenet’ on Fortnite, as online gaming becomes a more lucrative market for advertisers.
Anzu.io and Nielsen team up for in-game ad measurement on consoles and PCs
Global in-game advertising platform Anzu.io has struck a new collaboration with Nielsen Connectivity which will bring advanced advertising effectiveness measurement, optimization, and real-time brand-specific metrics to in-game ad campaigns on consoles and PCs. Anzu delivers the an in-game advertising solution that offers a suite of ad verification and ad fraud detection tools covering mobile, PC, … [Read more…]