gaming
Marketing in eSports: Just a fad or a real opportunity for brands?
![Marketing in eSports: Just a fad or a real opportunity for brands?](https://www.netimperative.com/wp-content/uploads/2020/08/Franck-Cremond.png)
![Marketing in eSports: Just a fad or a real opportunity for brands?](https://www.netimperative.com/wp-content/uploads/2020/08/Franck-Cremond.png)
eSports is a market with enormous growth potential. It also offers new sales opportunities for advertisers, but only if they take the values and laws of this industry into account. Franck Cremond, Media Development Director, Epsilon-Conversant offers tips on getting the most out of eSports marketing.
Brand loyalty shifting under lockdown: Mobile app data reveals winners and losers
![Brand loyalty shifting under lockdown: Mobile app data reveals winners and losers](https://www.netimperative.com/wp-content/uploads/2020/06/Looking-at-phone-at-home-copy15367.jpg)
![Brand loyalty shifting under lockdown: Mobile app data reveals winners and losers](https://www.netimperative.com/wp-content/uploads/2020/06/Looking-at-phone-at-home-copy15367.jpg)
Ogury and MediaCom collated insights and analysis of mobile data from 400 million global app users for various sectors. The data identifies how consumer behaviour has changed through lockdown and what will happen to brands when lockdown lifts. Key insights: • Gaming & eSports – Discord is the top gaming platform and has overtaken PlayStation … [Read more…]
Anzu.io and Nielsen team up for in-game ad measurement on consoles and PCs
![Does in-game advertising work? New research shows big uplift in purchase intent](https://www.netimperative.com/wp-content/uploads/2020/04/ad-video-games.png)
![Does in-game advertising work? New research shows big uplift in purchase intent](https://www.netimperative.com/wp-content/uploads/2020/04/ad-video-games.png)
Global in-game advertising platform Anzu.io has struck a new collaboration with Nielsen Connectivity which will bring advanced advertising effectiveness measurement, optimization, and real-time brand-specific metrics to in-game ad campaigns on consoles and PCs. Anzu delivers the an in-game advertising solution that offers a suite of ad verification and ad fraud detection tools covering mobile, PC, … [Read more…]