In-game ad platform Anzu.io has struck a partnership with OpenX, a premium independent advertising exchange connecting the world’s top brands with consumers across the most trafficked websites and mobile apps globally.
A comparison of different metrics shows that 2020 was not a fluke for video game streaming platform Twitch, with almost three billion more hours watched than last year.
Carrefour has teamed up with Fortnite to launch Healthy Map, a level within the game that allows players to regain life only by eating healthy.
Branded augmented reality tools can influence shopping behaviour and change the eCommerce process in a range of ways, according to new research released this week from SnapChat.
Brands are finding that in-app gaming experiences are a successful form of monetisation, according to new research.
In-game advertising specialist, Adverty is entering a new partnership with Gold Town Games enabling the game developer to utilise Adverty’s in-game ad solutions across their increasingly popular games.
Kristan Rivers, CEO of AdInMo, explores how the ‘Curse of the Click’ is holding back the creative potential of in-game advertising as a brand advertising channel.
Before Minecraft, World of Warcraft and Fortnite, Second Life was a pioneer in the virtual gaming world. Founder Philip Rosedale, speaks on the newest episode of Web Masters.
Google for StartUps-backed AudioMob has teamed up with Banijay’s 9th Impact, to put audio advertising in its Big Brother MMO mobile game which is launching today.
Gameloft for brands and Kinder have launched Applaydu, a new mobile app which brings Kinder toys to life through augmented reality in a fun world of discovering and imagination.