games Archives

End of consoles? Google launches streaming gaming platform Stadia

March 20, 2019

Google has revealed its plans for a video game streaming platform called Stadia, offering games on demand streamed through the cloud and linking up players in Twitch-style viewing.

PubMatic launches OpenBid programmatic platform for app developers

March 7, 2019

PubMatic has launched OpenBid, a programmatic platform that provides app publishers and developers with a marketplace.

Marketers shifting budgets: Holiday travelers and online gamers become top priority

February 27, 2019

Households without children are no longer a top target for EMEA marketers, instead focusing budgets on reaching gamers and holiday planners, according to new research.

Top 7 smart tech: Laundry folding robots and recipe suggesting fridges among most wanted

February 20, 2019

Smart thermostat which automatically adjusts based on an individual’s body temperature, is the smart technology Brits would most like to have in their home, according to new research.

Super Bowl stats: Ad spend drops for second year running

February 5, 2019

The 2019 Super Bowl saw an estimated $382 million of spend – coming third after the 2017 and 2018 games, with car makers being the biggest investors, according to new research.

Six Nations enjoys World Cup bump as sponsors set for ad scrum

January 31, 2019

2019 is set to be a great one for rugby with Six Nations kicking off this weekend and the Rugby World Cup taking place in September. New research finds the tournament’s main sponsors, Guinness, lagging behind RBS in audience association with the championship.

Kingston rolls out eSports gaming campaign with Post Malone

January 17, 2019

HyperX, the gaming division of Kingston Technology Company has launched a new ad campaign featuring music and web stars.

What next for Netflix? Europe and Asia expansion and a ‘Dahl Universe’

January 10, 2019

Netflix is aggressively ramping up global productions, particularly in Europe and Asia according to the latest report from Ampere Analysis.

Angry Birds goes VR with ‘Isle of Pigs’ game

January 3, 2019

Angry Birds fans will soon be able to flock to a far away island to battle green pigs in virtual reality with the latest Angry Birds game, set to debut in early 2019.

WeChat games platform launched ‘Creativity Incentives Program’ to reward developers

December 13, 2018

Recently, WeChat launched the WeChat Mini Games Creativity Incentives Program to encourage innovation on the platform, including recognizing highly creative games with a “Creativity-Certified” label, better revenue distribution plans, and initial user traffic.