Mediacom partners Aurasma to bring augmented Reality campaigns to big brands
Media agency MediaCom has partnered with augmented reality platform Aurasma to give advertisers access to high tech mobile and tablet campaigns.
Media agency MediaCom has partnered with augmented reality platform Aurasma to give advertisers access to high tech mobile and tablet campaigns.
Orange is working in conjunction with Microsoft to give its Windows Phone pay monthly and pay as you go customers a free app every day in July.
Social gaming firm Zynga is preparing to file for an initial public offering as early as today and hopes to raise up to $2bn, according to a news report.
The Olympic ticketing website crashed temporarily on Friday morning, barring people from a second chance at securing tickets for the event. A 10-day first-come, first-served chance to pick up 2.3 million unsold tickets began at 6am this morning, but immediately hit problems due to a surge in demand. Colin Rowland, Senior VP from OpTier, comments … [Read more…]
J.K. Rowling is launching Pottermore, a new website that will include new material and illustrations from the Harry Potter franchise.
J.K. Rowling is launching Pottermore, a new website that will include new material and illustrations from the Harry Potter franchise.
Will the mobile wallet sound the death knell of cash? The latest research by YouGov shows almost one quarter (23%) of people are interested in using their mobile phone instead of cash to pay for purchases. YouGov analysts expect take up of this so-called “wave and pay” technology to be rapid.
British consumers show little forgiveness towards poor eCommerce sites but reward those that perform well and provide them with timely, personalised offers, according to a new survey from Apptus and YouGov.
Publisher IPC Media has launched Feelgood games, an online games site aimed at women aged between 25-44.
Publisher IPC Media has launched Feelgood games, an online games site aimed at women aged between 25-44.