Betting firm Betfair has signed up to a further two year enterprise contract with UserZoom, enabling it to deploy online user experience (UX) research tools across its web, mobile and tablet user base.
Rovio has teamed up with Nasa to launch its latest Angry Birds title, Space, which aims to add a new educational twist to the hugely popular game.
There has been a lot of discussion around online privacy recently, with Google’s new privacy policy and Viviane Reding’s proposed “right to be forgotten” legislation. Ehud Furman, CEO and founder of Veribo, argues why the prospect of being fined 2% of turnover for privacy breaches will change the mind set of technology companies.
Billed as a ‘Halal Facebook’, a new social network for the global Muslim community is being prepared for launch during Ramadan in July.
Unilever is working with mobile rewards app Viggle to launch a new campaign for its Dove Men+Care range, that will ask men to check their phones and watch a video in exchange for free products.
Zynga has launched a new website, giving players access to their games outside of Facebook and app stores, as the firm aims to become a standalone gaming platform.
Facebook has outlined plans to team up with mobile operators on payments, offering to give them back part of the revenue and influence they have lost to Apple and Google in recent years.
The rise of gadgets is ushering in a new generation of kids who are growing up digital, with many US children using tablet devices for games, education and TV shows, according to new research.
Facebook is testing new actions alongside its iconic ‘like’ button in its Sponsored Stories ad format, in a bid to boost ad clicks through friend recommendations.
Back in December 2011, Samsung sponsored 25 levels of new Angry Birds levels running on Google Chrome as part of a Christmas promotion. This case study shows how the campaign got the electronics brand nearly half a million hours of brand exposure from consumers.