Branding clampdown hands non-sponsors Olympic-sized marketing boost
LOCOG’s attempts to protect sponsors could be diverting attention to their fiercest rivals, data from global information services company Experian shows.
games
Top 25 Olympic brands- McDonalds bottom of social media league
As the Olympics begins, McDonalds languishes at the bottom of the official sponsor’s league table in terms of Twitter buzz, according to new data.
Video viral of the week: British Airways encourages Brits to stay home to support team GB
Olympic sponsor British Airways is asking supporters of the British Olympics team not to fly during the games in order to help British athletes. See why it’s our video viral of the week below…
BSkyB profits up 17% to £1.19bn
BSkyB has reported pre-tax profits of £1.19bn – a record 17% increase on the previous year. Revenues were up 3% (to £6.8bn) as the company grew its total subscriber base to 10.6m households during the 12 months to the end of June. This included 57,000 net new households added during Q4.
The social media Olympics: Which sponsors are creating the most buzz online?
With the Olympics less than a week away, which sponsors have made the best use of social media? This infographic from Gorkana shows that Coca-Cola has generated the greatest share of voice ahead of the games.
Amazon to open creative centre in London
Amazon is set to open a new London-based site for some of its design and development teams. The centre, based near London’s “Silicon Roundabout” will house hundreds of staff including software development engineers, graphic designers and teams from both Pushbutton and Lovefilm.
Mobile ad revenue: Facebook ‘more effective than Twitter’
Facebook’s mobile “Sponsored Stories” ads are much more effective than mobile ads displayed on Twitter, according to a study by TBG Digital, a large buyer and manager of Facebook campaign media.
Mobile ad revenue: Facebook 'more effective than Twitter'
Facebook’s mobile “Sponsored Stories” ads are much more effective than mobile ads displayed on Twitter, according to a study by TBG Digital, a large buyer and manager of Facebook campaign media.
Brits ‘spend 16.8 hours online per week’
81% of UK adults are now online compared to a European average of 65% according to IAB Europe’s Mediascope Europe report. UK internet users spending on average 16.8 hours per week online compared to European average of 14.8 hours says flagship media consumption study totalling over 50,000 consumer interviews.
New mobile guide launched for visitors to Britain
As London becomes Europe’s largest free Wi-Fi hub in time for the London 2012 Games, VisitBritain has launched the latest edition of its Mx Great Britain app, a mobile guide to the UK which allows visitors to research and book their holidays.