Procter & Gamble’s Olympic sponsorship is set to generate an addition $500m in sales according to its CEO. This case study looks at how the FMCG giant is using the digital channel to push its umbrella Olympic message across 34 of its brands.
Online games developer Bigpoint has appointed Jochen Siegert to lead its payment team.
A Manchester-based digital marketing agency is offering prizes in an Olympics-based photo competition.
Online marketing service provider eCircle has partnered with Transport for London (TfL), to launch a highly targeted email campaign design to keep London moving during the Olympic and Paralympic Games.
London’s much heralded ‘Tech City’ was supposed to become a major part of the capital’s legacy following the 2012 Olympic Games but a report from Think Tank London last month has discovered that entrepreneurs have been left ‘frustrated’ by government policies.
The iconic Commodore 64 has marked its 30th anniversary this week, pioneering the concept of home computing and opening the door to the likes of Atari, Microsoft and Apple. This BBC video introduces school children of today to the granddaddy of home computing to see if it still holds appeal to the ‘Facebook generation’.
As high street shops suffer as people stay at home to watch the Olympics, online shopping network Shopping.com reports a sharp increase in online traffic, particularly for sports and fitness gear.
The opening ceremony of the Olympic Games has set the record for the most number of views in a single day on the BBC’s iPlayer catch-up platform.
Adap.tv’s online video advertising technology is being used by ad network Appatyze to connect hundreds of advertisers with inventory generated by Facebook developers.
Nearly one in ten (9%) of all consumers searching for the Olympics opening ceremony went direct to Facebook, making it the main beneficiary of all the searches on the night the London 2012 games began, according to new research.