games Archives

Bidstack takes in-game advertising programmatic with Trade Desk partnership

September 2, 2019

Bidstack takes in-game advertising programmatic with Trade Desk partnership

Native in-game advertising platform Bidstack has struck a new partnership with The Trade Desk to boost its programmatic offering.

Gaming for grades: eSports booming in education sector

August 28, 2019

Over 70% of schools are considering introducing an eSports curriculum to boost recruitment efforts, support student recruitment and better prepare students for the job market, according to new research.

Bidstack launches in-game ads plugin with Unreal Engine

August 22, 2019

Native in-game advertising platform Bidstack Group has struck a partnership with Epic Games’ Unreal Engine, opening up a new platform to advertisers looking to reach the growing and lucrative gaming audience.

Politics and data: Connected TV ‘ key for reaching undecided voters for 2020 US election’

August 14, 2019

Connected TV is the key to reaching undecided Generation Z voters ahead of the 2020 presidential election, according to new research. With political ad spend predicted to reach $10 billion in 2020, this will significantly boost the market, not just in the US, but globally. And with the UK potentially set for its own elections … [Read more…]

Third of UK smart speaker owners ‘engaging with brands’

August 9, 2019

Smart speakers in the home like Google Home and Amazon Echo are set to drive the next wave of e-commerce, according to new research.

In-game ad firm Bidstack buys Pubguard to boost ad quality

August 5, 2019

In-game ad firm Bidstack has bought PubGuard, a firm that provides AI technology developed to automatically identify offensive, malicious and fraudulent ads.

Fortnite World Cup: Teenager wins $3m prize as brands cash in

July 29, 2019

A 16-year-old has won $3 million (£2.42m) at the first-ever Fortnite World Cup finals, beating more than 40 million players around the world to win the grand prize, as brands increasingly turn their budgets to eSports sponsorships.

Onefootball hires SpotX for global video ad partnership

June 13, 2019

Onefootball is working with SpotX to monetise the football media platform’s video inventory, first rolling out on the German market.

Is Fortnite becoming the next big social network?

June 13, 2019

Popular online video game Fortnite is fast becoming the messaging service and central social gathering space for its millions of teen and tween players, according to new research.

Nike sells digital trainers exclusively via Fortnite

June 11, 2019

Nike’s Jordan Brand has partnered with Epic Games, the team behind popular online video game Fortnite, to launch a new range of sports shoes, that are entirely digital.