Olympic viewing trends- quarter of Brits watched online
Nearly a quarter (24%) of all Brits used the web to watch the Olympics, while 14% used social media to catch up on the action, according to new research.
games
Desperate Dan goes digital: UK’s oldest comic ‘The Dandy’ goes online only
The Dandy, the UK’s oldest children’s comic, will cease weekly print publication and go online only after its 75th anniversary edition in December, publisher DC Thomson has confirmed.
Non-sponsors win social Olympics- Nike takes gold ahead of Adidas
Nike was the most engaging brand on social media during the Olympics despite the fact that it was not an Olympic sponsor, according to new data.
Amazon becomes game developer with ‘Living Classics’ book challenge
Amazon has entered the social online gaming market to cash in on the growing popularity among its customers and has found people spend a great deal of time on social networking platforms.
Facebook puts app ads into mobile news feeds
Facebook has launched a new mobile ad format promoting apps, as the social network makes further attempts to bolster its smartphone and tablet revenues.
Olympics aggregator Banjo offers real time insight into games
Social media platform Banjo, has launched a new Olympics tool that aggregates the most popular social networks into one feed, sharing views from athletes and fans in real time and by location.
Facebook debuts first ‘real money’ gambling app
Facebook has entered the world of online gambling with its first real-money bingo and slots app launched this week.
Top 30 US & UK Olympic Facebook posts- Jessica Ennis’ page grows 295%
Following an action packed Olympic weekend in which Team GB increased their medal haul, Experian looks at how Facebook is fuelling the UK’s excitement around the Games.
Top 30 US & UK Olympic Facebook posts- Jessica Ennis’ page grows 295%
Following an action packed Olympic weekend in which Team GB increased their medal haul, Experian looks at how Facebook is fuelling the UK’s excitement around the Games.
Case study: Procter & Gamble takes Olympic sponsorship to 34 brands
Procter & Gamble’s Olympic sponsorship is set to generate an addition $500m in sales according to its CEO. This case study looks at how the FMCG giant is using the digital channel to push its umbrella Olympic message across 34 of its brands.