This summer saw Channel 4 run its ‘Superhuman’ campaign to promote the London Paralympic games. Working with Mediasyndicator, the online element of the promotion attracted more than 150,000 interactions.
Angry Birds, Monsters and Spiders feature alongside a second generation of touch screen tablets to be among the hottest items on kids’ wish lists this Christmas season, according to toy retailer, Toys“R”Us, UK.
Two thirds of Connected TV viewers frequently use the internet while watching TV, and a quarter are always online while they watch television, according to a new study.
Rovio has launched a sequel to its hugely popular Angry Birds game, ‘Bad Piggies’, as the app maker hopes to match the ad-funded success of its predecessor.
Rovio has launched a sequel to its hugely popular Angry Birds game, ‘Bad Piggies’, as the app maker hopes to match the ad-funded success of its predecessor.
IGN Entertainment UK has appointed targeting platform nugg.ad as the publisher looks to offer more targeting abilities to advertisers on its AskMen publication.
Olympic fever had a detrimental effect on UK online sales in the UK, which fell 11% during August, according to new figures.
Ubisoft managed to triple sales by 300% in just 3 months through a targeted Facebook campaign for its Settlers Online game by focusing on users most likely to convert and purchase. This case study looks at how the games giant made smart use of targeting and bid optimisation to get the most out of its … [Read more…]
FMCG giant Procter & Gamble has struck a deal with Google to create a football-based YouTube channel to promote its Gillette male grooming brand.
FMCG giant Procter & Gamble has struck a deal with Google to create a football-based YouTube channel to promote its Gillette male grooming brand.