Dominos targets online film market
Pizza takeaway chain Dominos Pizza is launching an online movie service in the UK after signing a deal with movie studio Lionsgate.
games
Mail.Ru rebrands as my.com for international markets
Russia’s Mail.Ru Group has rebranded its international email service as my.com, as the first looks to expand.
China ad spend ‘to increase 13.4% in 2012’
China’s online ad spend is forecast to increase 13.4% to reach 394 yuan ($63bn/ £39bn) during 2012, despite uncertain outlooks in both the Eurozone and the U.S. economy, according to a report.
Zynga to axe 5% of workforce
Zynga plans to shed 5% of its workforce, as the embattled games developer looks to save money following waning demand for some its its titles.
Top social shopping categories: Video games, baby toys and mobile phones top list
Social media has the biggest influence on purchases of video games, baby toys and mobile phones, and accounts for 1 in 10 purchasing decisions, according to a new global study.
Facebook opens mobile app ads to all developers
Facebook is letting mobile app developers promote their ads within the ‘Try These Games’ box right in the middle of the mobile news feed.
Mobile ad trends: Apple strikes back
The launch of Apple’s IOS 6 and iPhone 5 has halted Android’s gains for total number of global ad impressions, according to new data.
AOL debuts gaming destination site games.com
AOL has launched a multi-platform gaming platform ‘games.com’ for mobile and desktop PC users alike.
Google debuts pay-for engagement ad unit ‘Lightbox’
Google has launched its lightbox display ad format, which it calls the first of a new family of display ads that “allow marketers to pay only when a user engages.”
Video advertising online – YouTube data shows video advertising effectiveness
The video advertising effectiveness of Google’s TrueView ads has been demonstrated in a new report. It’s video advertising online ad campaigns on YouTube, which only charge marketers for ads watched in their entirety, produce an average of $1.70 in sales for every dollar spent, 2.4 times more efficient than TV ads.