Sochi Winter Olympics generates 4m tweets
Just three days into the 22nd Winter Olympics at Sochi in Russia, there have been 3,389,996 relevant tweets, according to new data.
games
EA faces backlash for Dungeon Keeper ‘freemium’ charges
The growing trend for ‘freemium’ mobile games has come under more scrutiny this week, as Electronic Arts sparked criticism from customers that it is over-charging on its latest remake of the classic ‘Dungeon Keeper’ strategy game.
Social media at the winter Olympics: How did the first day fare?
Salesforce ExactTarget Marketing Cloud has launched a real-time social infographic on Sochi 2014, measuring social conversations around the games.
Game over: Flappy Bird developer removes app over fame pressure
Mobile gaming phenomenon Flappy Bird has been pulled from the Apple and Google Play app stores, after its Vietnamese creator said its fame “ruins my simple life”- although he has not ruled out a sequel.
Case study: Samuel Adams puts mobile first for new beer brand
Beer brand Samuel Adams has put mobile at the centre of its latest ‘Cold Snap’ seasonal brew, using games, ads, Instagram, Spotify and Facebook to promote its launch.
Google buys UK artificial intelligence firm DeepMind
Google has bought artificial intelligence firm DeepMind Technologies for a reported £240m, as the internet giant continues to expand into marketing automation and big data.
Sports marketing firm Infront appoints Dog Digital
Dog Digital has been appointed to provide digital and technical consultancy services to Infront Sports & Media, one of the leading sports marketing companies in the world, following a competitive pitch process.
Arsenal and Man U top Premier League social charts
With the Premier League season at its half-way point, RadiumOne has compiled the social Premier League to scout how the clubs are performing off the pitch- with Cardiff and Aston Villa biggest gainers.
Apple App Store sales top $10bn in 2013
Apple says people spent more than $10bn in its app store last year, with apps such as Minecraft, Angry Birds Star Wars and Sleep Cycle alarm clock leading the way.
PlayStation unveils ‘console-free’ cloud gaming
Sony has unveiled ‘Playstation Now’ a cloud gaming service that lets users play console quality games via a web connection- and without the need for an actual console.