games Archives

Sony tests virtual reality headset ‘Project Morpheus’

March 20, 2014

Sony has unveiled its virtual reality headset ‘Project Morpheus’ designed to work with PS4.

Google Play updates analytics for in-app ads

March 18, 2014

Google is adding new tools to make it easier for developers to monetise their apps through in-app ads, as well as monitor user engagement with more support for Google Analytics.

Candy Crush developer to float on stock market for UK record of $7.6bn

March 14, 2014

Games studio King Digital will become Britain’s most valuable publicly listed internet company after being priced at $7.6bn ahead of its IPO.

Top tips: 7 reasons why any business should become socially responsible

March 12, 2014

Towards the end of 2013, 60K a Bulgarian contact centre held a four-day bazaar aimed to raise funds for several local charities such as an Orphanage, an Animal Rescue, and a daycare centre for people with mental disorders. But why has it done this? Why should a company like 60K invest so much time and … [Read more…]

The rise of console-free gaming: OnLive ditches rentals for Steam synced gaming

March 7, 2014

OnLive, the service that allowed users to buy and stream videogames via the cloud, has relaunched with a new business model.

Mobile accounts for 30% of US cinema ticket sales

March 5, 2014

Nearly a third (30%) of movie tickets are bought on mobile phones in then US, and 87% of movie watchers look up movies on their phones after seeing an ad elsewhere, according to new research from the IAB.

Who won gold for social media in Sochi?

March 4, 2014

With the winter Olympics over, digital marketing software Silverpop looks back at impact social media has had on this year’s winter games in Sochi, and the opportunity this presents for marketers.

In an Internet hour: How Australia spends its time on the web

February 24, 2014

Social media is the most popular activity online for Australians, followed by services such as email and chat, according to new research.

Video viral of the week: Procter and Gamble Winter Olympics ad gets 17m views

February 17, 2014

Procter & Gamble is the clear winner among sponsors of the 2014 Winter Olympics on YouTube, racking up 27 million views through the first week of the Games with videos including “Pick Them Back Up,” which depicts the journey mothers and children go though on their way to sporting success.