Moshi Monsters maker launches ‘Instagram for Kids’ with PopJam
Mind Candy, the team behind the popular Moshi Monsters kids social network, has launched a new content sharing app PopJam.
games
Viral of the week: Tampon ad throws most awkward party ever (and gets 25 million views)
Who knew a party to celebrate a girl’s first period could be so much fun? This taboo-breaking ad from tampon subscription service HelloFlo has taken the web by storm. See why it’s our video viral of the week below…
Paddy Power offers better odds to fans that share on social media
With the World Cup, Wimbledon and the Commonwealth Games capturing public attention this summer, Paddy Power is ramping up its marketing with a new scheme that lets fans that spread the word on social media to get better odds on bets they place.
Twitter offers mobile app install ads
Twitter is now offering a mobile app installation format to all of its advertisers, encouraging users to download apps rather than click on links to web pages.
Tumblr case study: Coca Cola ‘happiness’ blog gets 20,000 interactions in 6 hours
Brands can’t ignore Tumblr as a platform, and Coca-Cola was no exception. Back in 2012, Coca-Cola launched a Tumblr blog to share happy content with teen bloggers- with a single post getting 20,000 likes and reblogs within just six hours.
2014 World Cup ‘most connected in history after only 10 days’
The 2014 World Cup has created a record-breaking 32 terabytes of data and surpassing the 2010 South African event in just 10 days, reveals Brazil’s leading telecom company Oi.
Google smartwatches go on sale with Android Wear
Google’s new smartwatch system, Android Wear, was the main focus of its annual I/O developer conference this year, with an interface that ditches app grips for voice commands and swipeable cards.
Microsoft plans €99 Android-powered Nokia smartphone
Microsoft has revealed its first phone after completing its takeover of Nokia’s handset division – and the €99 device is powered by Android rather than Windows.
Augmented realities collide: Has Blippar bought Layar?
Blippar has reportedly bought Layar as the two firms look to join forces in the growing augmented reality market.
How football fans have changed: Mobile savvy and engaging digitally during matches
The World Cup is the biggest sporting event in the world, searched for more than the Olympics, the Superbowl and the Tour de France combined, according to new research from Google which looks at how marketers can engage the new mobile savvy generation of fans.