Video viral of the week: Mars teams with BuzzFeed for ‘cat vs mouse’ pet app
Mars Petcare has teamed up with BuzzFeed to create a new campaign promoting its latest ‘Snacky Mouse’ cat toy. See why it’s our video viral of the week below…
games
Right to reply: Can the budget build a ‘Northern Powerhouse’ in the UK?
This year’s budget had a strong focus on the UK’s technology industry, including in the Internet of Things and bringing ultra-fast broadband to the whole country. DMA executive director Chris Combemale looks at some of the key economic issues and challenges that the budget raises for the marketing industry at large.
Mario goes mobile: Nintendo to make smartphone games for first time
In a major move for gaming fans, Nintendo is working with Japanese developer DeNA to develop new games for smartphones.
A game of phones: HBO GO unveils launch plans
HBO has announced plans for its online only streaming service, as the broadcaster looks to rival Netflix capitalising on its popular shows such as Game of Thrones and True Detective.
Playing chicken: How Crossy Road made $10m in three months
Crossy Road has made $10m in just over three months since the mobile game launched in November 2014, including $3m from in-game video advertisements.
Top 100 YouTube channels double audience in a year
The biggest channels on YouTube have more than doubled in audience size, with a toy unboxing show proving to be the most popular, according to new research.
Valve and HTC reveal virtual reality headset
Gaming firm Valve has partnered with Taiwanese smartphone and tablet maker HTC to make a virtual reality headset, in a bid to rival Facebook’s upcoming Oculus Rift device.
Most Brits change shopping habits due to promotions
Retailer promotions are directly impacting the buying habits of 60% of UK consumers, according to new research.
Six Nations marketing: Brands must tackle tech to convert rugby fans
With the Six Nations tournament well underway and the World Cup coming later this year, new research reveals that over half of rugby fans (52%) multi-task on their smartphones when they watch rugby at home on the TV and this ‘second-screening’ is not just a sofa habit, with 44% of fans also multi-tasking at the … [Read more…]
Coral ramps up online brand presence
Coral has teamed up with performance marketing agency R.O.EYE to ramp up online presence and increase player numbers across its portfolio of betting and gaming brands.