Nintendo shares drop as investors respond to details of licencing agreement. Nintendo have seen shares rise some 60% since the augmented reality game phenomenon Pokémon Go launched. However, shares have fallen back on the announcement that Pokémon Go was developed by US firm Niantic. Nintendo announced profits from licensing would be limited. The debate and … [Read more…]
As influencer marketing continues to grow in popularity, Warner Brothers studio has been reprimanded for not labeling sponsored content produced by YouTube stars, including PewDiePie, to promote a video game.
Messaging app Line is planning a dual Japan-US IPO, which could raise as much as $1.14 bn, which could make it the biggest tech IPO of 2016.
Nearly a fifth (17%) of football fans will watch Euro 2016 matches on mobile, with mobile games and sports apps the most popular second screening activities, according t0 new research.
Gaming has firmly moved out of the basement and into the living room and beyond, taking up 10% of global user’s leisure times, according to new research.
Women are more likely than men to use the internet on their mobile phones, with social media, retail and games showing the biggest differences in engagement across genders, according to a new report.
Amazon is launching a new video service called “Amazon Video Direct”, letting people earn royalties on uploaded content.
With exactly one month to go until England and Wales’ opening matches at Euro 2016, new research reveals the huge degree to which people will be second-screening during matches to enhance their experience of the tournament.
Channel 4 is to giveaway £1 million of its commercial airtime to encourage brands and agencies to feature disability and disabled talent in their advertising campaigns.
Snapchat is teaming up with NBC for the upcoming 2016 Olympic games in Rio de Janeiro this summer, in a major deal that could propell the youth-centric social media app to a wider global audience.