MG Motor UK launches in-game advertising in DiRT Rally 2.0
MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time, advertising on DiRT Rally 2.0 with Bidstack.
games
Eve Online players get personalised video updates
Popular online multiplayer game EVE Online was forced to cancel its annual fanfest last month – but makers CCP Games are using personalised video to engage its audience and create a social buzz.
Gaming apps projected to spend £37bn on user acquisition by 2022
App install spend in the gaming sector is set to more than double by 2022, reaching £37bn globally, up from £17bn in 2019, according to new research.
Top tips: Engaging your next generation of customers, now
As more young people want to shop online, savvy retailers are investing in ways to accommodate and engage with young people, nurturing them for the future. Randa Bennett, founder of VeeLoop talks about how retailers can engage these young people responsibly.
Cars of the future: No driving seat and a built in mattress by 2050
Auto Trader has worked alongside a futurologist to reveal its predictions for what the 2050 car will look like, predicting the technological developments and social functions of cars in the future.
Duolingo owl joins Angry Birds in marketing crossover
Duolingo has teamed up with gaming company Rovio to put its language teaching owl into Angry Birds.
Alibaba provides help for online merchants hit by coronavirus outbreak
Chinese ecommerce giant Alibaba Group has unveiled measures to help small and medium-sized enterprises in China affected by the coronavirus outbreak.
Valentine’s gift promises ‘one day training courses’ for gaming partners
Liberty Games has created an Intensive Gaming Course, designed to prevent couples from arguing due to feeling left out and having to battle with their partner’s other love… their PlayStation.
Marketing to gamers: social responsibility is key
Over a third (37%) of global consumers consider themselves ‘gamers’, and that they are more invested in environmental issues than the average consumers – that’s roughly 2.8 billion people demanding environmental and social responsibility from brands, according to new research.
Telcos ‘must go beyond broadband to expand their consumer business’
Despite the continued competitive onslaught from tech firms and over-the-top (OTT) providers, telco communication and data services will still command 50 percent of the overall digital consumer services industry by 2023, according to Ovum’s Consumer Digital Revenue Opportunity Model.