GlobalWebIndex debuts new data set to help brands boost audience profiling
GlobalWebIndex has launched a new “Brand data set” tool, offering audience-centric marketing that is set to transform the way advertisers understand their consumers.
games
Yahoo enters UK Daily Fantasy Sports market
Yahoo has announced the launch of Yahoo Sport Daily Fantasy in the UK, offering sports fans one-day and one-week fantasy contests for cash prizes.
Lego debuts social network for kids
Lego has launched a new social network specifically made for Lego builders aged 5 to 13 years old.
Sacramento Kings debut NBA’s first Facebook 360 Live Stream
Last week, the Sacramento Kings launched a technology first – the NBA’s first Facebook 360 Live Stream.
YouTube “Super Chat” lets creators make money from comments on live streams
YouTube is pushing its live broadcast feature with a new system that let fans pay to pin their comments to the top of live-streams.
Mobile apps 10 years on: Social and daily habits apps top list
A decade on from their creation, mobile apps usage is growing more than ever, according to new research.
Mystery Go maestro revealed as Google AI bot
Google has revealed it has been undertaking a secret AI bot test to beat top Go players, nearly one year on from its famous victory over the games’ human champion Lee Sedol.
Pokémon Go and Mario Run drives App Store sales up 40%
Apple’s App Store generated record revenues of almost $30bn in 2016 driven by the success of games such as Pokémon Go and Mario Run, according to new data.
KFC turns to Instagram for “Kentucky Fried Football Challenge”
KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the “Kentucky Fried Football Challenge”.
UK TV viewing trends: Mobiles fail to grab screentime from TV
UK’s OTT (over-the-top) viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience.