The UK’s first virtual reality-powered game experience will launch in Leeds next month when a leading escape game company unveils the Hyper Reality Experience, the first in a series of centres to be launched in British cities.
China’s urban middle class have moved from price to premium in the 2017 BrandZ Top 100 Most Valuable Chinese Brands.
Female gamers are more likely to have a gaming partner, with three quarters of male gamers feeling their partner spends more time on their consoles than on their relationship, according to a new study.
The VR industry shipped 6.3 million devices worldwide and generated $1.8bn in revenue during 2016, according to new research.
18 Feet & Rising’s ambitious campaign #MarchforGiants (March 23 to March 26 2017) will see a herd of 3D virtual elephants transcend global borders as it parades across giant outdoor advertising screens in three continents.
Media recoignition app Shazam has launched a a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users.
Mobile World Congress has become one of the biggest tech events in the digital calendar, and this year was even bigger, with robots, AI and old school Nokia’s stealing the show.
Last week saw Snapchat become a public company, revealing some key audience usage figures in the process… including a huge audience for its NFL content.
A survey of 2,000 Brits over 35 found that eight in 10 are rarely or never bored, because with their phone nearby there’s always something to do.
A new study of Google search results by Searchmetrics identifies the key retail-specific factors that online retail and ecommerce marketers should consider to help their sites perform well in search.