Doritos launches Xbox campaign with influencers
Oath has teamed up with Doritos to launch a content partnership: #PLAYBOLD on Xbox to coincide with the launch of the new Xbox One X console.
games
14 year olds ‘have already sent more than 35,000 texts’
By the age of 14 the average child will have sent more than 35,000 texts, 30,000 WhatsApp messages and racked up more than three solid weeks of video chat, a new study has revealed.
Home decor firm Hillary’s plans augmented reality board game carpets
An interiors specialist has created a series of concept images based on what carpets of the future could offer up in terms of children’s bedroom interiors and gaming décor. The Board Game Carpet is set to revolutionise the board games Britons have come to know and love.
Coca-Cola sponsors virtual player on FIFA 18
In EA’s latest “FIFA 18” football game Coca-Cola will be promoted through the fictional soccer star Alex Hunter, marking the first attempt at creating a character and attaching a brand and a narrative to them within a blockbuster game.
Toys ‘R’ Us woos back shoppers with augmented reality in-store game
Toys ‘R’ Us has unveiled Play Chaser, a free augmented reality app, that turns stores into virtual playgrounds as the retailer looks to win back shoppers after filing for bankruptcy last month.
Angry Birds shares off to flying start
Shares of Rovio, the Finnish company made a solid debut on the Helsinki stock exchange last week.
Facebook to broadcast NFL highlights worldwide
Facebook has struck a multi-year deal with the National Football League to deliver game highlights across the globe.
Rise of eSports: Level Up Media launches TheGamer.TV
Level Up Media, the eSports and gaming video broadcaster, has announced the launch of its brand new website.
Taboola brings social ad feed to publisher pages: BT first to sign up
Taboola has brought Taboola Feed to UK brands, a social-like feed that combines “in-feed video” with sponsored content, products, and apps in a card-like-experience, with BT as its first big name customer.
iPhone X launch: Facial login, AI photos and augmented reality
Apple has revealed its latest range of iPhones, with a raft if new features including wireless charging, an infrared camera and augmented reality, costing £999 when it is made available on 3 November.