Twitch partners Disney in gaming content deal
Social video service Twitch has struck a partnership with Disney Digital Network to bring exclusive content from four of the largest Disney-managed digital content creators.
games
Odd news: The 12 weirdest digital stories of 2017
From back-flipping robots to one teen’s Twitter quest for free nuggets, technology took us in some strange directions during 2017. In this special article, we celebrate the 12 weirdest news stories of the year.
eBay reveals last minute Christmas opportunities for retailers
With a week to go until Christmas Day, new data from eBay has revealed that shoppers are far from slowing down, giving retailers an extended opportunity to make the most of the festive period.
Half of young Brits have bought items promoted by influencers in 2017
Over half of young adults have made online purchases as a direct result of seeing a product or service promoted by an online influencer, according to new research.
Star Wars attracting new female audience with Rey and Jyn
Ahead of the global premier of The Last Jedi today, it appears Disney’s focus on female heroines (Rey and Jyn Erso) has paid off – research conducted among 89,029 internet users reveals 37% of Star Wars fans are now female.
Top marketing tips: Attracting Generation Alpha
Generation Alpha is embracing an entirely new way of consuming content and posing a challenge for licensees when it comes to predicting the next big franchise. Gurdev Mattu, Managing Director, Fashion UK, discusses how organisations can proactively tackle the demands of this market and embrace the opportunities it brings.
Black Friday to take over 40% of Christmas spend this year
More than half of all gifts purchased this year for Christmas will be technology related, according to new research.
TV tribes: New data shows brands should avoid stereotypes in campaigns
New data has revealed the unpredictable characteristics of fans of the nation’s favourite TV shows – demonstrating just how important it is for brands to steer clear of stereotypes and make better use of data to improve the effectiveness of their ad campaigns this Autumn.
eBay sees rise of “Generation Phygital”: 52% prefer books, CDs and DVDs over digital media
Brands are set to benefit from a revival of physical media as the nation’s entertainment format of choice, with over half (52%) of Brits now preferring physical books, music, film/TV and video games to digital downloads.
Top ecommerce tips: The secret to selling clothes online
With 28% of global shoppers buying most of their clothes online, fashion eCommerce is big business, but how can it emulate the in-store experience? Andy Clark from e-OUTDOOR offers tips of the Secret to Selling Clothes Online.