Top Winter Olympics brands: Samsung wins (but Red Stripe takes unofficial medal)
With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.
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The rise of esports: 380m watching this year
Esports revenue is forecast to exceed $1.65bn by 2021 worldwide, according to new research.
What gamers really think: VR needs killer app and micropayment acceptance
Just 5% of gamers intend to purchase a VR headset this year, but many accept ‘pay to win’ micropayment models as the norm, according to a new report.
Winter Olympics: Which brands are getting the most social buzz?
As the PyeongChang Winter Olympics gets under way, new data from social media technology firm, Sprinklr looks at the social data from Twitter, Instagram public hashtags, Reddit, YouTube and Tumblr in real time.
Twitter comeback? Posts first-ever quarterly profit
Twitter has surprised investors by posting its first-ever quarterly profit, just a year after reporting a massive loss, but still faces challenges such as stagnant user numbers and the use of its platform for abuse.
Bauer Media signs with content discovery platform Taboola
Bauer Media has partnered with content discovery platform Taboola, in an exclusive two year partnership to help expand its revenue and engage consumers, using a new ‘Taboola Feed’ tool.
Super Bowl 2018: The social media stats
Last weekend’s SuperBowl attracted the second highest in-game ad expenditure in history, hitting $414 million during the 49 minutes, 35 second of commercial running time, according to new research.
Winter Olympics 2018: Live streaming and ad spend set to soar
According to an analysis conducted by Kantar Media, national TV ad spending in the 2014 Winter Olympics reached a record of $977 million, easily beating the previous high of $831 million set in 2006, while the 539 total hours aired by NBCU across its broadcast and cable networks also set a record and represented an … [Read more…]
Super Bowl gets an Angry Birds twist
NFL and Rovio Entertainment have teamed up to create a new Super Bowl game integration ahead of next weekend’s match.
Facebook invents new unit of time to sync video (and boost VR)
Facebook has introduced a new unit of time to make it easier for developers to sync up video and audio frames, in what could be a breakthrough for VR.