Nestlé-owned pet product brand Purina has launched an interactive outdoor campaign in France that actually encourages dogs to pee on its latest billboards.
The number of consumers who place high importance on the ability to discover and purchase directly through social media platforms, such as Instagram Facebook, and Pinterest has risen by 38% in 12 months, according to new research.
Over half of web developers have written their first line of code by the time they were sixteen, and Python is now the most popular programming language, according to a new global sirvey.
Men outnumber women on Tinder by almost nine to one, while even “female-friendly” apps like Bumble have fewer than 20% of Bumble users, according to new research.
MediaCom has brokered a multi-year agreement between Boots and the women’s football teams of England, Scotland, Wales, Northern Ireland and the Republic of Ireland.
Mondelēz International, Jacob Douwe Egberts and General Mills are top FMCG product innovators in the UK, according to a new list released today by Nielsen.
The European Parliament has approved the Copyright in the Digital Single Market Directive, passing controversial copyright rules that campaigners claim could change the way the internet works.
Brands aren’t fully prepared to deal with crisis that are intrinsically linked to their values as the priorities of business leaders, marketers and those important to consumers are not aligned.
LinkedIn has revealed the latest iteration of its integrated marketing campaign, “In It Together”, which focuses on how LinkedIn’s diverse community of professionals help each other to find the right job.
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