YouTube ads ‘making as much revenue as US TV networks’
YouTube’s skippable ad format is now making Google as much revenue per hour as ads on cable TV, according to YouTube’s global head of content.
France
Sony launches Playstation Mobile Store
Sony has launched its Playstation Mobile Store today, an online gaming marketplace available for smartphones and tablets.
QR code usage doubles in Europe
Germans are most avid users of QR codes, while Spain ranks as fastest growing market, according to new research.
West behind East for mobile commerce adoption
Shoppers in Indonesia and Thailand almost twice as likely to shop using their mobile device and three times more likely to recommend items to friends on social platforms as US and European counterparts, according to new research.
Viacom debuts ‘District MTV’ music and fashion news site
Viacom has unveiled plans to launch District MTV, a new site in the UK, Italy, France, Germany and Spain, offering brands a new platform to connect with music and fashion fans.
French sites demand Google pays for using their content
France’s leading online newspaper publishers have called for a new laws to Google and other search engines to pay them for using their published content.
iPhone 5 revealed: 4G, longer screen and a £529 price tag
Apple has unveiled its latest iPhone, offering 4G connectivity, a longer screen and improved hardware and software, all for £529.
La Place picks Rubicon Project for French online ad exchange
Ad exchange La Place Media has launched in Paris this week, linking advertisers to premium online audiences on major national publications such as Amaury Médias, FigaroMedias, Lagardère Publicité and TF1 Publicité.
Blogger reviews in social media marketing – Samsung breaks regulations?
Samsung may be the latest multinational to break digital marketing regulations by trying to manipulate blogger reviews in social media marketing through secret payments to bloggers. Positive ratings and reviews have a big impact on sales, but many brands are forgetting both regulations and common sense.
Top 50 online retailers in the UK- Olympics boosts travel sites
Amazon remained top of the UK online shops during August, followed by Apple and Argos, while the Olympics boosted visits to travel sites, according to new research.