As 2012 comes to a close, we look back at some of the biggest video viral marketing campaigns of the year. This week, we look at the ‘iPad magic’ created to promote Stockholm as a business centre.
As 2012 comes to a close, we look back at some of the biggest video viral marketing campaigns of the year. This week, we look at the ‘iPad magic’ created to promote Stockholm as a business centre.
Google is gearing up to extend its paid results on its Google Shopping tool, as the web giant looks to extend its hugely successful AdWords model to the world of ecommerce.
Play.com owners Rakuten has bought French e-commerce logistics business, Alpha Direct Services, as the Japanese retail giant looks to bolster its European operations.
French President Francois Hollande has told Google’s chief executive that France would legislate to force the search engine to pay for displaying links to news articles, unless it struck a deal with French media outlets.
ASOS has set its sights on launching in China and Russia within a year, as the online fashion group targets two of the biggest retail markets in the world.
Most PR agencies in Europe rely on specialist monitoring tools on top of regular Google searches to evaluate the influence of their media campaigns, according to new research.
Microsoft has launched its new line of tablets as the software giant looks to take on Apple in the lucrative tablet market.
Social media has the biggest influence on purchases of video games, baby toys and mobile phones, and accounts for 1 in 10 purchasing decisions, according to a new global study.
YouTube’s skippable ad format is now making Google as much revenue per hour as ads on cable TV, according to YouTube’s global head of content.