Hotwire expands with San Francisco office launch
Hotwire has launched an office in San Francisco, California, as the UK communications agency continues its expansion overseas.
France
Facebook fatigue? Millions of UK and US users desert social network
Facebook fatigue is setting in across some of its biggest markets, with users across North America, Europe, Japan and Australia leaving the social network despite the reported growth in overall active users, according to new data.
‘Clicks outpacing bricks’ for younger shoppers
Despite coming of age during hard economic times, younger European consumers that are 25 through 34 years old are more likely to engage in online spending than other groups, and are helping propel the growth of e-commerce in the region, according to an ecommerce expert.
Men more likely than women to shop via their mobiles
Technology appears to be playing a role in reversing the stereotype of the male dislike of shopping. As the number of people owning a smartphone continues to rise, research from Kantar Media’s Global TGI (www.globaltgi.com) reveals that men lead the way when it comes to mobile shopping.
Thomson Lakes and Mountains targets affluent travellers with page takeover
Thomson Lakes and Mountains, part of the Specialist Holidays Group (SHG), has launched a new online marketing campaign to promote summer holidays.
Google lets users edit maps ‘Wikipedia-style’
Google has launched its Map Maker in the UK, letting users add their favourite places, in a similar style to user contributions on Wikipedia.
Is Android a ‘Trojan horse’? Microsoft consortium accuses Google of mobile monopoly
Microsoft is leading a consortium of 17 companies to petition a European antitrust investigation into Google’s dominance of mobile Internet usage on smartphones.
Top tips: Online gaming- playing for insight
Gaming can be a powerful research tool to advertisers providing quick and easy-to-access information about a brand’s target audience. Scott Johnston, Head of global PR, Spil Games, looks at how brands can use games and interactive surveys to unlock insight.
EU regulators join forces to challenge Google privacy policy
Six European regulators have teamed up to bring legal action against Google to try to force the tech giant to overhaul its privacy practices.
Yahoo mulling Dailymotion buy?
Yahoo is reportedly in talks to acquire a controlling stake in popular video sharing platform Dailymotion, in a move that would put it in closer competition with YouTube.