Marketing trends for 2020: Brands seek expansion for competitive edge
Despite the backdrop of Brexit, 53% of marketers across Europe have made expanding into new markets their top priority for 2020, according to new research.
France
Rugby World Cup kicks off global TikTok video challenge
Rugby World Cup 2019 has teamed up with mobile video platform TikTok to launch a channel and hashtag challenge #Rugbyfever.
FreeWheel debuts one-stop ad management platform for ‘New TV’ landscape
FreeWheel has announced details of its integrated ad management platform for publishers in Europe as well as the extension of its partnership with measurement company Nielsen into the region.
Firms wising up to digital transformation projects (but many fail to launch)
Despite rising optimism in digital transformation, the vast majority of organizations are still suffering failure, delays or scaled back expectations from digital transformation projects, according to a new study.
The rise of the international shopper: Global consumers look overseas for online bargains
58% of global consumers stating they would purchase more international products online if they were made aware of the brands, according to new research.
Snapchat opens ‘Lens Studio’ to creators
Lens Studio has so far seen over 500,000 Lenses created for the app by amateurs and experts alike, and the new updates mean it is even more accessible, user friendly and innovative. Six innovative new features on Lens Studio include skeletal tracking, which will allow creators to make lenses that go beyond the face and … [Read more…]