Uber protest hits London as cab drivers strike over Google–backed app
Thousands of black cab drivers brought disruption to central London in protest at the regulation of rival cab services such as Uber.
France
How football fans have changed: Mobile savvy and engaging digitally during matches
The World Cup is the biggest sporting event in the world, searched for more than the Olympics, the Superbowl and the Tour de France combined, according to new research from Google which looks at how marketers can engage the new mobile savvy generation of fans.
Social media World Cup: Which players make the marketer’s dream team? (Infographic)
Footballers are some of the most famous athletes on the planet. Stars both on the pitch, in tabloids and on televisions across the world. With the World Cup on the horizon, this infographic from StaySourced looks at who would win the tournament if a team’s Twitter following was proportional to their success.
Publicis-Omnicom $35bn merger collapses- win for WPP?
In a boost to rival WPP, the $35bn (£20bn) merger of Publicis and Omnicon to create the world’s biggest advertising company has collapsed, the companies have confirmed.
French Orange customer hit by hack attack
Hackers have stolen the personal data of 1.3 million customers from the French branch of mobile network operator and internet service provider Orange.
Top multichannel marketing tips: Taking digital engagement in store
In the rush to exploit online innovation are retailers in danger of overlooking the face to face experience? Innovative digital and mobile technologies are increasingly being used to personalise the online experience; but it is also essential to include the retail store in that experience to maximise the value of every aspect of the customer/brand … [Read more…]
European shoppers to double mobile spend this year: Brits lead the way (infographic)
Mobile shoppers in Europe are set to spend £19.8 billion in 2014, almost twice as much as last year’s spend of £10.7 billion according to new research.
No work emails after 6pm- French labour deal bans after hours requests
Workers in France will now be protected from receiving emails from their boss after 6pm, following a new union deal.
Twitter expands in to social TV: buys SecondSync and Mesagraph
Twitter has bought two social TV firms as it looks to build upon its links with real-time TV events, giving the social network more clout with broadcasters and advertisers.
Kraft first brand to sign to Nielsen ‘viewability’ ratings
Nielsen has struck a global deal with Integral Ad Science who will power the ad viewability measurement within Nielsen Online Campaign Ratings, which currently provides demographic ratings for online ad campaigns.